DLL Financial Solutions
A global vendor finance company
Specializes in asset-based financial solutions. They offer a variety of financing options for businesses and their customers, including: Commercial finance, Retail finance, Used equipment finance, Fleet solutions, Pay per use. DLL partners with manufacturers, dealers, and distributors in over 30 countries to support their sales and distribution channels. They are a wholly-owned subsidiary of Rabobank Group, a Dutch multinational banking and financial services company
FROM FRONT END DEVELOPER
TO VISUAL DIRECTOR
I began my journey at DLL as a Front-End Developer & Visual Specialist in Digital Marketing. Here, I honed my skills in crafting compelling email designs and user experiences, translating research insights into code for significant improvements in user engagement and conversion rates.
Transitioning to an Art Director, for the Global Brand Marketing team, I spearheaded cross-functional collaboration across teams, developing innovative brand strategies and comprehensive visual guidelines. This resulted in a 50% brand awareness boost and a 50% reduction in revision cycles through clear creative direction.
In my current role as Visual Director, for Regional Marketing, Americas, I have taken a leadership position, managing the design needs for over 75 projects in a quarter while maintaining impeccable quality and delivery times. I spearheaded a data-driven review of design assets, delivering a cohesive user experience across 9 Americas markets in a single quarter, accelerating website evolution.
Throughout my journey, I've championed data-driven approaches, utilizing insights to optimize design effectiveness and campaign performance. Collaborative leadership has been a cornerstone of my success, forging strong partnerships across teams to achieve outstanding results.
I am deeply committed to creating immersive, accessible, and culturally sensitive content. My focus on brand consistency ensures our message resonates with a diverse global audience, as evidenced by a 25% increase in brand recognition in new markets.
This is just a snapshot of my journey at DLL. I am excited to continue leveraging my skills and experience to drive further success for the company.
SOCIAL MEDIA
ART DIRECTOR
GLOBAL BRAND MARKETING
At DLL Financial Solutions, I thrived as an Art Director, spearheading the visual identity of various social media projects. I collaborated with marketing teams to translate campaign strategies into compelling visuals, overseeing the creation of graphics, animations, and other content that resonated with our target audience. This included projects like (“Did you know” series, Sales Strategies video series, DLL Express Finance app portal promo, and more)
DLL EXPRESS FINANCE APP PROMO
Project: Vision Expo West: DLL Express Finance Portal App Promotional Video
Role: Art Director & Filmmaker
Challenge: Vision Expo is a key event for DLL, a company offering over $500 million in ophthalmic equipment financing solutions. To promote their new Express Finance app, DLL needed a captivating video that would resonate with attendees and drive app adoption.
Solution: I conceptualized and created a promotional video showcasing the benefits of DLL's Express Finance Portal app. The video features a dynamic interview with DLL’s New Business Development Manager, highlighting the ease and efficiency of the app for attendees seeking equipment financing.
Result: The video encourages viewers to visit the DLL booth at Vision West Expo and download the Express Finance Portal app. The video was a success, generating significant interest at the booth and leading to over 50% in app downloads.
SALES STRATEGIES
Project: Sales Strategies Video Series - Increase your sales potential
Role: Art Director & Filmmaker
Collaboration: Worked closely with the Brand Marketing Manager and Featured Program Manager for Health and Medical to develop the concept.
Challenge: The "#SalesStrategies," video series tackles the challenges faced by B2B sales leaders. Each episode explores a real-world scenario and offers practical sales strategies to overcome them. This specific episode focuses on leveraging payment plans with upgrade paths to increase sales potential.
Objectives:
Educate B2B sales leaders on the benefits of offering payment plans with upgrade paths.
Showcase DLL's expertise in sales and financing strategies for business growth.
Increase engagement with the #SalesStrategies series.
PARTNER IN PERSON
Project: Partner in Person Series - Two Wheel Company
Role: Visual Director
Collaboration: Worked alongside Featured Senior Account Manager and Social Media and Content Marketing Specialist
Project: This video, part of the "Partner in Person" series, features a candid conversation between DLL's Senior Account Manager from Denmark and the CEO & Co-founder of Two Wheel Company. The focus is on building strong partnerships that go beyond mere transactions.
Objectives:
Showcase the value of long-term, collaborative partnerships with DLL.
Highlight DLL's role in supporting the green transition for Nordic businesses.
Increase brand awareness for the "Partner in Person" series on social media.
MARKETING CAMPAIGNS
FONT END & VISUAL SPECIALIST
DIGITAL MARKETING
As a front-end developer and visual specialist for the digital marketing team, I bridge the gap between technical functionality and captivating design. I translate design concepts into user-friendly interfaces for our marketing campaigns, ensuring a seamless and visually appealing user experience. In essence, I combine my coding skills with an eye for aesthetics to bring digital marketing assets to life.
