Lenovo Partner Credit
DLL and Lenovo have partnered on the Lenovo Partner Credit Program to provide custom financial solutions to help grow your business. Leverage extended payment terms and credit lines to increase product flow through the channel while reducing the cost of doing business.
Project
Design and develop a bilingual (English and French) partner website for the Lenovo Partner Credit Program, targeting users in the United States and Canada.
My role
Created a visually appealing website that aligns with DLL’s brand identity, with Lenovo as a co-brand. Also simplifies the enrollment process for partners in the US and Canada.
Duration
Oct - Dec 2020
Style Guide
-
Primary
Color: #0099FF; #333333; #666666Secondary
Color: #27FAE; #DEDEDE; -
Font-family: "Arial", sans-serif;
-
.btn {
color: #ffffff;
background-color: #0099FF;
font-size: 18px;
font-weight: bold;
padding: 15px 48px;
width: auto;
display: inline-block;
text-align: center;
text-decoration: none;
}
Old Version
Old version 1.1
Old version 1.2
Iteration
Enhanced interactivity successfully transformed the static page into an interactive website. Offering features like "Apply Now" and "Contact Our Team" buttons, allowing users to take action. Also offers greater accessibility than a static page, by using text on a screen which can be magnified for users with visual impairments. And scalability of information—provides a more comprehensive information hub than the previous site, includes sections like "Why Our Tech Partners Choose DLL" and "Inventory Finance Made Easy" which delve deeper into program features.
Results
Overall, the final website design appears to be a refinement of the first iteration, with a focus on simplification, clarity, and user experience. Making good use of design elements like a country selector switching between the US and Canada site, a French/English toggle catering to the target audience in Canada, and prominent CTAs to effectively communicate the program's value proposition and drive user engagement. The use of photography of people throughout the website adds a human touch while improving relatability. The redesigned Lenovo Partner Credit page empowers dealers to leverage the full potential of the program with a smooth and intuitive user experience.
